What Good Looks Like: Content
If everything you publish turns into a scramble three weeks out, you are not behind and you are not alone. It is one of the most common things a communications lead runs into, and it is rarely about working harder. Good usually does not mean more hours. It means content treated as standing work, with the make time protected and not just the due date marked. Most of the way there is a calendar with owners and a little planning ahead, not a content overhaul, and there is real ground you can cover on your own this week. Here are a few places to start.
Where it stops: you can plan the calendar and protect one block. Holding that protection through real emergencies, every week, takes a workflow that treats content as standing work rather than the thing you reach after the fires.
Erin Peshoff is the Founder of Vivid Operational Advisors. She has spent thirty years inside nonprofit operations, helped raise over $100 million for institutional missions, and built Vivid around the operating discipline most strategic engagements skip.
