Guides Document the Work: Content Planning
What you say and when you say it is part of how you raise money. Without a plan, whatever idea is loudest that week wins.
The Pattern.
On most teams, posts go out when someone remembers to send them. The calendar is full of good ideas that never ship. The leader is supposed to be the voice of the organization but has no time to be one. What gets said each month has very little to do with what fundraising needs that month.
What we Take Out FirSt.
We stop the quarter-long content plans that fall apart by Tuesday. We drop the channels nobody reads. We take the drafting off the leader’s plate, so their time goes to the parts only they can do.
What we build
- A content calendar tied to your fundraising calendar
- A week-by-week rhythm that leaves room for new ideas
- Drafts built from what the leader says, with one approval pass
- A short list of the stories and proof that carry your case
Your best stories are already sitting in your donor notes and thank you letters, so that is where we start.
Erin Peshoff is the Founder of Vivid Operational Advisors. She has spent thirty years inside nonprofit operations, helped raise over $100 million for institutional missions, and built Vivid around the operating discipline most strategic engagements skip.
